We just learned that our abstract entitled, “Slow Food: the geographical becoming of a new social movement” has been accepted for the 4S/EASST conference. The joint conference of The Society for Social Studies of Science (4S) and European Association for the Study of Science and Technology (EASST) will take place October 17-20, 2012 in Copenhagen, Denmark. The conference theme is Design and Displacement. ‘Design’ has become a key concept across a multitude of disciplinary domains and social spheres. In addition to its traditional ‘aesthetic’ associations, it is now a key term in multiple scientific domains and in diverse technological practices. One can even think of societies and social arrangements being ‘designed’. In science and technology, ‘design’ implies the re-arrangement of materials and ideas for innovative purposes. When newly designed scientific and technical objects enter the world, however, their initial purposes are often displaced.
Our contribution to the conference is articulated in our abstract as follows: “In order to understand the global circulation and diffusion of ideas and practices this paper proposes a theoretical and methodological framework which aims to move beyond the case study approach. In a study of a rapidly growing new social movement, Slow Food (SF) , the paper looks both at the global diffusion of SF ideas and practices as well as the local articulation and appropriation of these ideas and practices. Since its establishment in Italy in 1989, SF has evolved into a significant global social movement promoting sustainable, local and high quality food production and consumption. Drawing on Actor-Network and Assemblage Theory, this paper presents an approach to trace and explain the proliferation of SF, starting from its original ‘design’ (a local protest in Rome against the establishment of a McDonalds restaurant) to its current multiplicity of displacements. In this paper, we argue that the emergence of SF can be usefully understood as a threefold process of ‘geographical becoming’. First, SF expands and evolves through the continuing interaction and engagement with existing socio-technical arrangements in specific places and spaces. Second, it embeds itself in these places and shapes new local food agendas. Third, it constitutes a geography in itself, with concentration and dispersion, cores and peripheries, virtual highways and cul-de-sacs. We draw upon the strong internet exposure of SF and combine systemic (webometric and content analysis) with interpretative approaches (multi-sited ethnography and discourse analysis) to explore these particular geographies and understand the circulation and diffusion of SF ideas and practices.”


